Website Design, Development & Hosting

Good web design can elevate a well-orchestrated web marketing program; bad design can destroy it

Visual design is powerful. One of the first things you'll hear us ask you is: Think about the purpose of your site. Are you a new small business trying to attract customers from Google Pay-Per-Click ads? Are you an established business with a solid customer base, however you are seeing diminishing returns from your online business? Do you have a new product or service to roll out? Each of these purposes dictate different design and development efforts.

Every business owner has different goals for their site, but really the ultimate goal of every website is converting visitors into clients or paying customers. With that in mind, our focus is to present a professional image of your business while convincing them to contact you, order from you, sign up for an eNewsletter, etc. We help you grow your business by attracting new visitors and converting them into new leads with your website.

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Search Engine Optimization (SEO)

If your website can't be found in the search engines, you will struggle

Search Engine Optimization (SEO - the process of optimizing how search engines index your website) is not something we approach after the fact -- it is built in to the design of your entire website. Sadly, many SEO or search engine experts are making a great living because so many websites are developed without SEO in mind. Often times it requires a great deal of time and money to correct poorly designed sites to reap the benefits of search engine optimization.

SEO is more than stuffing keywords on your web pages -- it takes an expert understanding of the fundamentals of how Google, Yahoo and MSN work, years of best practices, and expertise in programming languages that drive websites. It should be one of the very first considerations in the development of a website, and we make it a priority from the beginning of a project.

Email Marketing Campaigns

One of the most powerful tools for building online relationships

Email Marketing Campaigns ARE NOT SPAM. They are the most cost-effective marketing tool for one-to-one communication and building relationships. User sign up for an eNewsletter or a free report and you stay in contact with those user on a regular basis. Although many are still catching on to email marketing's benefits, countless organizations, big and small, have discovered its potential to maintain extremely relevant communication with prospects and customers. In fact, email marketing spending is projected to reach $2.1 billion by 2012. And with 97 percent of consumers and 94 percent of marketers using email, its reach is undeniable.

For those who understand how to harness the power of email marketing, email delivers the highest return-on-investment across marketing mediums by an eye-popping margin of $57.25 for every dollar spent on it, (2005 data) according to the Direct Marketing Association's "The Power of Direct Marketing" (October 2006).

In the context of email marketing, return on investment could be analogous to a machine that "spits back" a $50 dollar bill every time you enter a $1 dollar bill. When you learn how to optimize your email marketing strategies, this scenario can become your reality.

Contact us today to see how the Brush Country Web Team can help you plan, implement and measure successful email marketing campaigns.

eCommerce Expertise

If you want to sell online, your team should have rock-solid expertise

For a small to medium sized business, developing an eCommerce website can seem overwhelming. For over 10 years, our team has worked with companies to create, enhance and re-engineer eCommerce websites. The goal has always been simple: Get more orders from online customers. We bring a wealth of knowledge and best practices sure to help you drive more sales. We can help you develop your eCommerce strategy (what to sell, how much to charge, how to ship) if your new to online commerce, OR if your commerce site is up, but your sales are flat -- we have several strategies we've used to help boost sales again and again.

We can help you integrate an existing shopping cart, develop a custom shopping cart solution if your needs are more complex. We have developed a wealth of tools to import and export your product data -- saving you development time and money. We have worked with every major Credit Card processing Gateway on the market today -- so we know how to handle online transactions and the issues that go with keeping orders safe, secure and most importantly -- working!

Google Analytics Consulting and Service for Hunting Website and Outdoor Websites

You can't improve a website if you don't know how people use it

Google Analytics may be free, but it's not easy. Google Anlaytics has a wide array of configuration settings, analysis utilities, data export & import options, and an ever-growing list of features. Knowing the best way to apply these capabilities to your site requires a significant amount of technical and marketing experience. At the end of the day, you'll get the best performance from your website by enlisting the help of an expert. Every member of the Brush Country Web team has passed the Google Analytics Individual Qualification exam (our latest just passed with a 94%!) which certifies that we have the expertise to help you get the most from your GA code. We offer a few types of services for Google Analytics:

• Ongoing Analysis -- GA is best used when you monitor it for trends. Our ongoing analysis will help you identify the important trends for your business and use those trends to generate leads and ultimately more business.
• Consulting -- If you have a specific goal e.g. integrating Google Analytics with a 3rd party shopping cart, contact us to see how our consulting services can help. We'll give you an honest assessment of your project and what it will take to complete the job.
• Start-up Plans -- For companies new to Google Analytics, we offer two packages (a 5-hour and a 10-hour) designed to introduce Google Analytics into your business while keeping costs under control. These engagements typically include assistance with installation and configuration, analysis, establishment of performance benchmarks, and end-user training.

Learn More About How We Can Help Hunting Websites

Pay-Per-Click (PPC) Advertising Campaigns

Drive traffic to your site and convert those visitors into dollars

Sometimes search engine optimization isn't enough to drive traffic to your website. Pay-Per-Click (PPC) advertising campaigns are extremely powerful tools that can help new and emerging business compete on a global scale. The Brush Country Web team can help implement and manage a PPC advertising campaign for your business. Using Google Adwords, Yahoo and MSN (now Bing!) we have the expertise to keep your costs under control while we concentrate on getting you traffic, sales, and leads to grow your business.